General Description :
This program provides the student with extensive and practical training on the marketing and sales functions.
Training objectives :
At the end of the program, the student will master the analysis of the environment, prescribe and carry out marketing studies. He will be capable of taking decisions and implementing strategies and marketing actions. The student will be capable of communicating and managing independently a project in an international and multicultural milieu. The student must be able to head projects in an intercultural context.
Management positions in the areas of marketing: marketing manager, product manager, project manager, brand manager, head-end, official for market research, marketing assistant
The internship included in your program will imbue you with practical experience and give you the opportunity to apply in real working environment the knowledge you acquired in the classroom.
Core Curriculum First year
- Marketing Management
- Human Capital and Talent Management
- Consumer Behaviour
- Corporate Finance
- Organization Design
- Management Accounting
- Brand Management
- Team Building and Leadership
- Governance, Ethics and Business Law
Second year Third Semester
- Thesis Methodology
- Marketing Research
- Sales Force Management and Channel of Distribution
- Global and International Marketing
- Strategic Brand Management
- Advanced Strategic Marketing
Second year Fourth Semester
Internships can also earn credits. Students may choose either to carry out internships with reports and viva voce, or to work outside and defend a Master’s thesis; however either option is worth 30 ECTS credits.