Program content :

What is marketing?

  • Understanding the market and customer needs
  • Establish a marketing strategy
  • The marketing plan
  • The marketing mix
  • The business environment
  • Purchasing behaviors
  • Market Segmentation and Target Core
  • The positioning
  • The price
  • Communication

Purposes or goals :

Allow participants to understand the basics of marketing to establish or better manage their project or SME by identifying their market and the needs of their target customers.

Educational goals :

At the end of the training the participant can:

  • Define the importance of marketing in your project or business
  • Create a marketing plan
  • Analyze a market
  • Understanding consumer behavior
  • Position yourself in the face of competition
  • Target potential customers
  • Establish a price that allows the profitability of the company
  • Create a targeted communication campaign.

Certification :

Certificate of Swiss UMEF University in Marketing for SMEs

Duration :

60 hours of training + 2 hours of exam

Beginning of the course :

September 2018

Timetable :

18:00 to 21:30

Frequency :

Twice a week

Maximum number :

18 participants

Course location :

Rue de Lausanne 45-47 – 1201 Geneva

Course price :

1’390 CHF

Target audience :

Owners and employees of SMEs

Anyone in retraining / development

Conditions d’admission :

Be proficient in French to follow the trainer’s courses and explanations, as well as be able to read the theories of the course material.