DBA Option Marketing

DBA Option Marketing


Doctor of Business Administration (DBA) Option Marketing

SU University, degree DBA programme has three stages:

The First stage: Research analysis skills (18 ECTS)

  • Research Methodology: Qualitative & Quantitative
  • Information Technologies for Business Research
  • Current Issues in Business Management

The Second stage: Improving the Managerial skills (54 ECTS)

  • Advanced Studies in Human Capital
  • Advanced Studies in Marketing (Competitive Marketing)
  • Organizational Power & Politics
  • Strategic Management
  • Entrepreneurship & Business Development
  • Current Issues in Economics
  • Geo-economics
  • Advanced studies in Finance & Investment
  • Decision Making Process

5 elective course in Marketing (30 ECTS)

  • Marketing Information System
  • Brand Marketing
  • International Marketing
  • Digital Marketing
  • International Business & Negotiation
  • Intercultural Communication
  • Marketing Decisions Modelling

The Third stage: Improving the report and research writing skills (78 ECTS)

Research Methodology for improving the thesis Research Seminar for Thesis: It is a practical study that takes at least one year to prepare and must be approved by the Faculty and University committees.

Total credit hours for DBA are at least three years (180 ECTS)

Application Procedure